This week’s only Bollywood release Zero has opened at the box office with a total collection of Rs 20.14 crore on Day 1.
The romantic drama, featuring Shah Rukh Khan, Anushka Sharma and Katrina Kaif, opened to mixed reviews. While for SRK fans, the actor’s charm was the highlight of the Aanand L Rai directorial, for others, the film was a tedious watch.
As per our sources the movie under performed on Day 1 despite the fact that it was released n 4380 screens. The performance of this film is better than Shah Rukh Khan and Anushka starrer ‘Jab Harry Met Sejal’ that earned Rs15.25 crore on the first day.
The makers of the movie adopted a good marketing strategy for the promotion of the movie . The twitter handle of the character, Bauaa Singh got as many followers as Shah Rukh Khan’s twitter handle. The songs of the movie were also released with proper planning. The last song was out just a day before release. Despite of getting a solo release and good promotion the movie’s performance was average on the first day.
Shah Rukh Khan plays the role of a vertically challenged man named Bauua Singh. Anushka Sharma features as a specially abled scientist named Aafia while Katrina plays the role of an alcoholic actress Babita Kumari.