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Lux Golden Rose Awards Celebrate Beauties That Inspire

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A saga as old as time, beautiful & brilliant in equal parts. The exemplary 90 years of Iconic beauty brand LUX is an ode to the legacy of Bollywood beauties who have inspired every generation by their matchless grace and panache. Beauties who created her-story by challenging newer boundaries. Beauties who are defined by their accomplishments and remarkable journeys. These stunning women have ruled the silver screens and they continue to rule our hearts. These LUX divas are a living embodiment of beauty at par and brilliance that inspires. And true to the theme of #HeForShe we cannot possibly think of anyone else, but the Badshaah of Bollywood to take us through this awe-inspiring journey of the LUX Divas and the glorious 90 years of her-story at the Lux Golden Rose Awards this year.

We completely agree with King Khan and we are thoroughly inspired by the iconic actor and Lux superstar since the 1960s, Sharmila Tagore who is the personification of bold & beautiful.

She won our hearts as the high spirited and full of life Geet of Jab We Met. She inspired us with her professionalism and strength when she proudly flaunted her baby bump at India’s biggest ever fashion event and the first edition of the Lux Golden Rose Awards. She is beautiful like a song and strong like a rock.

Girlboss and timeless Lux diva; Kareena Kapoor Khan is a role model for all the women of this generation, she constantly challenges every boundary and continues to inspire each one of us, King Khan included.

It was love at first sight when she walked the red carpet as superstar Shantipriya of Om Shanti Om and we are equally inspired by the extraordinary story of the girl next door from Bangalore who went on to become a Lux superstar and the biggest star of her generation with hard work and her perseverance for perfection.

Alia Bhatt is the name that shall inspire generations to come. She is the name that personifies every girl of today. She is the young LUX diva who inspired SRK with her fearless and bold choices in career.



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